‘rosho

'Rosho is a women-led, nut butter start up in the bustling capital city of Tanzania, Africa. Crafted from natural, local ingredients, ‘rosho strives to encourage a revolution in the way people think about food through education and supporting under-nourished families within the country.

Project Scope

  • Complete redesign of the Visual Identity & Brand Strategy

  • Product packaging: Jar labels, 3d models, seals, stickers, bags

  • Social media design: Feed post templates, interactive stories & highlights

  • Print Material: Boxes, leaflets, posters, roll up banners, business cards

  • Large format print: Billboard ads, roll up banners, pop up store advertising

  • Website UI/UX: Strategy, wireframes and high fidelity design

The challenge

‘rosho sees itself as the first product people think of when they think of a healthy breakfast. They want to be on every table, and eventually replace Nutella in homes.

They want to create a fun and exciting approach to food and challenge the existing layers in the field. Their existing brand stands in the way of them achieving such a vibrant vision and thus a new strategy & identity was required.

The solution

To create a stand-out visual identity that is vibrant and shakes up the existing competitive landscape. Playfulness is weaved through illustrations, messaging and photography.

Local empowerment & value

‘rosho’s commitment and passion to create a revolution around eating habits, serve undernourished communities and provide jobs locally as seen them receive multiple awards for making a tangible difference

The Impact

Brand recognition and loyalty

‘rosho has secured numerous supermarket deals and is now found nationwide as well as in a growing number of stores internationally. With its growing customer base, its brand reputation and trust is growing from strength to strength

Expansion & excitement

Both, in the founders and the audience. ‘rosho is spoken of and shared amongst people with a sense of freshness and trust. ‘rosho has expanded its product range to cater for an even bigger audience and continues to take on new opportunities

Portfolio_rosho section [Recovered]-17.jpg
Portfolio_rosho section [Recovered]-13.jpg
Portfolio_rosho section [Recovered]-01.jpg
Portfolio_rosho section [Recovered]-03.jpg
Portfolio_rosho section [Recovered]-04.jpg
Portfolio_rosho section [Recovered]-05.jpg
Portfolio_rosho section [Recovered]-06.jpg
Portfolio_rosho section [Recovered]-07.jpg
Portfolio_rosho section [Recovered]-08.jpg
Portfolio_rosho section [Recovered]-09.jpg
Portfolio_rosho section [Recovered]-10.jpg
Portfolio_rosho section [Recovered]-11.jpg
Portfolio_rosho section [Recovered]-16.jpg
Portfolio_rosho section [Recovered]-20.jpg
Portfolio_rosho section [Recovered]-18.jpg
Portfolio_rosho section [Recovered]-19.jpg
Previous

Cozi