Brand identities for purposeful businesses ready to be truly seen

For individual businesses, non-profits and charities that value integrity and doing things right. We craft positive, thoughtful and impactful design to help you be seen for the impactful work you already do.

Let's work together
Explore previous projects
Branding and brand designer designing brand identities for purpose-led businesses, cafe branding, organic tea packaging, website branding, organic branding

honest design that is rooted in strategy and communicates the essence of your work

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honest design that is rooted in strategy and communicates the essence of your work •

Hi, I’m Qudsiyah

A woman wearing a beige hijab and dark blue top, smiling while sitting indoors beside a green potted plant, with a background of bamboo blinds and a pink wall.
Logo with a green circular background and white cursive letter 'g' with a dot.

Traded a path in business for strategic design that celebrates people, purpose and positivity.

You know how some organisations do real, impactful work and they can speak to you about it for hours but when you look at their brand on social media or website, it feels off? That's the gap I'm drawn to because meaningful work shouldn't be invisible.

Working with businesses of all sizes, I create brand identities that are honest, strategic, and deeply rooted in their purpose. The kind of branding that feels right and gives them the confidence to step into bigger rooms. They no longer need to explain because their brand speaks before they do.

When I’m not at my desk, you can find me in nature, reading or crafting!

You’re here because
your work matters.

Maybe you started with a DIY logo that got you off the ground. Maybe you've been too focused on the mission to think about how you look. Or maybe you've grown so much that your brand just doesn't fit anymore.

Whatever the reason, you're here because there's a gap between the depth of your work and how people perceive you. I get it, that’s exactly the work I do.

Find the right package for you

Take a look at some real life projects

Three boxes of Haii organic herbal tea in sunset breeze, rose garden, and Zanzibar bliss flavors, displayed against a light green background.

Haii | Tea & Wellness Community

Brand Identity Design, Social Media & Packaging
Selected Package: Brand Leap

A thank you card with a small palm tree icon and message about shopping with purpose, accompanied by an orange envelope with a smiley face and palm tree icon, placed on a surface with a two-tone background.
Collage of colorful advertisements for Tosho cashew butter, highlighting its health benefits and that it is available in the UK. The ads feature jars of Tosho cashew butter with decorative patterns and text labels such as 'Absolutely no added sugar!' and 'Now available in the UK.'
Two outdoor advertisements for Merri, a bakery brand. The larger ad shows three women in aprons talking and smiling, with a quote about great things rising naturally from ingredients and connections. The smaller ad features bakery items with blueberries, with text highlighting real ingredients, conversations, and connections.

Merri | Nonprofit Mental Health Cafe

Brand Identity Design, Social Media & Web UI
Selected Package: Brand Leap + Custom Web UI

Cozi | Handcrafted coconut bowls

Brand Identity Design, Social Media & Print
Selected Package: Brand Foundations + Design Day

‘rosho | Revolutionary health

Brand Identity, Social Media, Print, Packaging & Web UI
Selected Package: Brand Leap + Custom packaging

Collage of branding, design, and branding pattern materials for Cozi with images of people, patterns, and guide pages.

How the process works:

  • Before starting the project, we get on a call to talk through your business, where it is, where it’s going and how we can help. We also go through the design process and determine the full scope.

  • We start with an in-depth questionnaire where we do a deep dive into your business and its environment, looking at your audience, your competitive landscape and more. We take that information and curate 2 distinct visual directions for your new brand.

  • Based on our strategy and questionnaire, we create one solid concept as your new brand identity. This will be presented to you as though it’s already out there. You’ll get to see your brand on social media posts, a website homepage, billboard and stationery so you can really get a feel for it.

  • Once your new brand identity is signed off and agreed items designed, all your files will be organised and shared with you. We put together a brand guide to help you implement and share your brand with ease.

  • After your brand has launched and is connecting with people over time, we can help with creating website designs, posters, marketing material and merchandise.

What previous clients are saying:

"Highly recommend Qudsiyah for clear communication, professional quality results, and understanding the clients needs. Her process was smooth and neat, giving me confidence in the way my work was being carried out."

"I really felt like Qudsiyah understood my mission. She was thorough and her research brought out things I hadn't thought about, which was very valuable! The amount of effort and intentionality she puts behind each design is so reassuring. I couldn't be happier and more confident with my brand."

"I felt so overwhelmed having my to-do list and I booked Qudsiyah for a design day. I couldn't recommend it more! All of my items were scheduled in and I could leave it to her while I managed other bits. I will be booking more design days!

Frequently Asked Questions

  • Start by filling in the brand enquiry form here

    I ask for a bit of detail about your organisation, your goals, and what you're looking for. I want to make sure I understand your needs before we speak and it also helps me come to the conversation prepared and focused on what actually matters to you.

    Once I've reviewed your form, I'll be in touch to invite you to a 20-minute discovery call. This is a relaxed conversation where we'll talk through your vision, explore whether we're a good fit, and discuss what working together could look like.

    There's no pressure on that call. It's simply a chance for both of us to get a sense of whether this feels right.

  • I work a little differently. I take on a limited number of projects at a time so I can give each one the depth it deserves. I'll tell you if I think a different approach would serve you better, even if it means more work for me.

    My process is thoughtful and transparent, giving you full visibility into the project once we begin. We work through a dedicated project management platform, which means you would see exactly where we are at every stage. There are clear tasks, defined deliverables with calls scheduled in for key presentations.

    I care deeply about getting it right and getting your work across to those you serve. Every design decision I make is rooted in understanding your mission, your audience, and where you're headed. Nothing is arbitrary.

  • In my experience, having just a logo doesn’t do justice to the impact of your work. A logo is just a single part of your whole visual language and works within a system of other components to create a meaningful and impactful story. This is what i’ve found is most helpful to brands!

  • A brand identity for your business is essentially the uniform it puts on in the world that informs how it shows up, what it sounds like and what it says. With consistency, a brand identity makes a brand recognisable and fosters trust.

  • Brand packages typically range depending on your required deliverables, please fill out my enquiry form for a custom quote

    • Generally, brand packages start at £2200 for small businesses that are just starting out, this will include the essential items your brand needs to be out there.

    • £4500 for more established businesses requiring a more in-depth and strategic brand experience.

  • Branding projects typically take between 6-8 weeks. If we are also including packaging design or website design the timeline can get longer depending on the complexity.

  • This depends on the package that suits your budget however all packages will include at the minimum:

    • Brand discovery to help you create a strong visual strategy

    • Logo design + variations for versatility

    • Strategic Visual identity (colour palette, fonts, photography guide)

    • Social media guide

    • Brand Assets (patterns, icons)

    • Brand guidelines sheet

    • Raw files & organised brand folder with all your files


  • In addition to brand design, my other services include: Website UI/UX, Product packaging, Digital design, Merchandise design and Print design.