Merri
A non-profit community cafe that brings people together to end the loneliness epidemic within the UK. They partner with local organisations to provide experiences that connect through great bakes and cultivate modern third spaces to gather and learn in.
Project Scope
Brand strategy & Re-design of visual identity
Website UI & UX: Strategy, sitemaps, user journeys and wireframes
Social media design: Feed post templates, interactive stories & highlights
Print material design: leaflets, billboards, business cards, merchandise
Packaging design: Packaging boxes, tags, stickers
The challenge
Merri started as a home bakery and has grown to now approach funding opportunities to create community cafes nationwide. Their brand was still that DIY version from 3 years ago and needed to match the professionalism and impact they wanted to make before securing any funding.
The challenge was to craft a visual identity that was unique, professional, warm and grounded, reflecting their new goals of running as a community bakery and working with lots of collaborators.
The solution
Develop a new brand identity that exudes warmth, approachability and professionalism, while weaving in their uplifting nature using fun stickers and
community-centred messaging.A simple logo mark that enables them to scale into different opportunities over the next few years.
Apply the new feel & experience to their physical community cafe to create a cohesive experience for their audience online and when they walk into the cafe.
The Impact
Local community empowerment
Merri has been awarded a government fund to continue to expand their vision of bringing local communities together. They plan to open more branches nationwide.
Brand recognition and differentiation
Their fresh new brand identity alongside their passion has made Merri become a community hub, hosting lots of events and gaining visibility online and offline. With consistency, there has been increase in brand recognition.
Confidence and excitement
Both, in the founders and the audience Merri is spoken of and shared amongst people with joy. Individuals are excited to connect with other like-minded individuals, feel a sense of togetherness and contribute to something greater.
