Brand identities for purposeful businesses ready to be truly seen

Strategic brand design for small businesses, non-profits, charities and social enterprises that value integrity, a thoughtful process and impactful results.

Let's work together
See case studies
Branding and brand designer designing brand identities for purpose-led businesses, cafe branding, organic tea packaging, website branding, organic branding

Strategic

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Intentional

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Collaborative

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Grounded in integrity

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Strategic • Intentional • Collaborative • Grounded in integrity •

Meet the brand designer

A woman wearing a beige hijab and dark blue top, smiling while sitting indoors beside a green potted plant, with a background of bamboo blinds and a pink wall.
Logo with a green circular background and white cursive letter 'g' with a dot.

Hi, I’m Qudsiyah.

You know how some organisations are doing transformative work, but when you look at their brand, it doesn't feel like them yet?

That's the gap I'm drawn to. Not because branding is everything, but because meaningful work shouldn't be invisible.

I work with businesses of all sizes to create brand identities that are honest, strategic, and deeply rooted in their purpose. The kind of branding that makes them feel seen and gives them the confidence to pursue the opportunities they deserve.

Your work matters.
Does your brand reflect that yet?

Maybe you started with a DIY logo that got you off the ground. Maybe you've been too focused on the mission to think about how you look. Or maybe you've grown so much that your brand just doesn't fit anymore.

Whatever the reason, you're here because there's a gap—between the depth of your work and how people perceive you.

You're not looking for something trendy or fast. You're looking for something honest. Something that reflects who you are and gives you the confidence to step into bigger rooms—whether that's with funders, partners, stakeholders, or the communities you serve.

That's the work I do.

Find the right package for you
Collage of branding, design, and branding pattern materials for Cozi with images of people, patterns, and guide pages.

How it works:

  • Before starting the project, we get on a call to talk through your business, where it is, where it’s going and how we can help. We also go through the design process and determine the full scope.

  • We start with an in-depth questionnaire where we do a deep dive into your business and its environment, looking at your audience, your competitive landscape and more. We take that information and curate 2 distinct visual directions for your new brand.

  • Based on our strategy and questionnaire, we create one solid concept as your new brand identity. This will be presented to you as though it’s already out there. You’ll get to see your brand on social media posts, a website homepage, billboard and stationery so you can really get a feel for it.

  • Once your new brand identity is signed off and agreed items designed, all your files will be organised and shared with you. We put together a brand guide to help you implement and share your brand with ease.

  • After your brand has launched and is connecting with people over time, we can help with creating website designs, posters, marketing material and merchandise.

Take a look at some real life projects

Three boxes of Haii organic herbal tea in sunset breeze, rose garden, and Zanzibar bliss flavors, displayed against a light green background.

Haii Organic Tea

A thank you card with a small palm tree icon and message about shopping with purpose, accompanied by an orange envelope with a smiley face and palm tree icon, placed on a surface with a two-tone background.
Collage of colorful advertisements for Tosho cashew butter, highlighting its health benefits and that it is available in the UK. The ads feature jars of Tosho cashew butter with decorative patterns and text labels such as 'Absolutely no added sugar!' and 'Now available in the UK.'
Two outdoor advertisements for Merri, a bakery brand. The larger ad shows three women in aprons talking and smiling, with a quote about great things rising naturally from ingredients and connections. The smaller ad features bakery items with blueberries, with text highlighting real ingredients, conversations, and connections.

Merri

Cozi

‘rosho

What previous clients are saying:

"Highly recommend Qudsiyah for clear communication, professional quality results, and understanding the clients needs. Her process was smooth and neat, giving me confidence in the way my work was being carried out."

"I really felt like Qudsiyah understood my mission. She was thorough and her research brought out things I hadn't thought about, which was very valuable! The amount of effort and intentionality she puts behind each design is so reassuring. I couldn't be happier and more confident with my brand."

"I felt so overwhelmed having my to-do list and I booked Qudsiyah for a design day. I couldn't recommend it more! All of my items were scheduled in and I could leave it to her while I managed other bits. I will be booking more design days!

Frequently Asked Questions

  • In my experience, having just a logo doesn’t do justice to the impact of your work. A logo is just a single part of your whole visual language and works within a system of other components to create a meaningful and impactful story. This is what i’ve found is most helpful to brands!

  • A brand identity for your business is essentially the uniform it puts on in the world. How you brand sounds, what it values, who it speaks to and what perceptions it creates in the minds of people. With consistency, a brand identity makes a brand recognisable.

  • Brand packages typically range depending on your required deliverables, please fill out my enquiry form for a custom quote

    • Generally, brand packages start at £2200 for small businesses that are just starting out, this will include the essential items your brand needs to be out there.

    • £4500 for more established businesses requiring a more in-depth and strategic brand experience.

  • Branding projects typically take between 6-8 weeks. If we are also including packaging design or website design the timeline can get longer depending on the complexity.

  • In addition to brand design, my other services include: Website UI/UX, Product packaging, Digital design, Merchandise design and Print design.

  • This depends on the package that suits your budget however all packages will include at the minimum:

    • Brand discovery to help you create a strong visual strategy

    • Logo design + variations for versatility

    • Strategic Visual identity (colour palette, fonts, photography guide)

    • Social media guide

    • Brand Assets (patterns, icons)

    • Brand guidelines sheet

    • Raw files & organised brand folder with all your files