Haii Organic Tea
Haii is an all natural tea company that brings traditional wisdom to every day life using powerful herbs. Sourced and blended with care, Haii seeks to deeply nourish and restore balance and vitality in the modern day.
Haii believes that we bring the balance, regulation and wisdom our great grandparents held in their hearts, and benefit from them today. Each tea blend is crafted to help you feel your best in every season of your life.
Project Scope
Brand Strategy & Visual Identity
Website UI/UX
Social media & digital design
Packaging design
The challenge
Haii sought to create a soft revolution to restore balance and vitality amongst young people today. They required a brand identity that was visually striking, radiant, approachable and full of bright personality.
The solution
Rooted in Haii’s strong foundation and values, I developed a vibrant brand identity that lived and breathed vitality. With the use of a strategic colour palette and illustrations, we sought to represent the target market and evoke a feeling within each box of tea, making it stand out on shelves.
Community empowerment
Haii has been able to show the transformative power of ancient herbs and has inspired individuals to take control of their inner wellbeing.
The Impact
Brand recognition and differentiation
A stand out visual presence and delivery enabled them to distinguish themselves in the market and foster trust with their audience and stakeholders.
Confidence and excitement
Both, in the founders and the audience. Haii is spoken of and shared amongst people with joy. Individuals are excited to connect with other like-minded individuals, and feel a part of something much greater.
