About Cozi
Cozi makes functional bowls out of discarded coconut shells that would have otherwise been burned, releasing harmful chemicals in the air.
Cozi seeks to inspire a more conscious and tranquil way of living, connecting people to the earth's natural resources and beauty.
Project Scope
Brand Strategy
Re-fresh of Visual Identity
Social media & digital design
Packaging design
Print design (labels, cards, bags)
The Challenge
There was a gap between how Cozi wanted to be perceived and the reality of how it was being perceived. Due to the lack of clarity, it meant the way Cozi showed up online lacked cohesion and created a disconnect.
They wanted to be collaborative and found different organisations using their logo in various ways, creating more disconnect.
They only had a logo but didn’t understand the best way to use it. They required a system that went beyond their logo, giving them an intuitive way to make sense of it all
The Solutions
Build a distinct brand identity around the existing logo that reflects Cozi’s values and personality, bridging the gap of perception
Build versatile brand guidelines that allow for seamless collaboration while maintaining the brand across platforms and organisations
Create intuitive templates and approved colour pairings to remove guesswork and make the process feel natural
Increased brand recognition
With a clear, unique and memorable visual identity, Cozi was able to create brand recognition by consistently showing up as one person digitally and physically, rather than many different people like they did before.
The Impact
Like-minded community
With clarity and alignment, they were able to connect with people deeply, show up in places that their audience cared about and that increased visibility and saw more like-minded people coming together.
Investment & expansion
They entered start-up competitions, increased their local impact and managed to secure funding to explore opportunities that felt aligned to their vision.
